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03/03/2004

iStar Financial to Present at the Third Annual JMP Securities Research Conference

NEW YORK, Mar 3, 2004 /PRNewswire-FirstCall via COMTEX/ -- iStar Financial Inc. (NYSE: SFI) will present at the Third Annual JMP Securities Research Conference in San Francisco, March 10, 2004 at 12:30 p.m. ET. iStar Financial's presentation will be broadcast live over the Internet and can be accessed through the Company's website, www.istarfinancial.com. To listen to the presentation, please go to the website's "investor relations" section at least 15 minutes prior to the start of the broadcast to register and download any necessary audio software. For those who are not available to listen to the live broadcast, a replay will be available shortly following the presentation on the iStar Financial website.

iStar Financial is the leading publicly traded finance company focused on the commercial real estate industry. The Company provides custom-tailored financing to high-end private and corporate owners of real estate nationwide, including senior and junior mortgage debt, senior, mezzanine and subordinated corporate capital, and corporate net lease financing. The Company, which is taxed as a real estate investment trust, seeks to deliver a strong dividend and superior risk-adjusted returns on equity to shareholders by providing innovative and value-added financing solutions to its customers. Additional information on iStar Financial is available on the Company's website at www.istarfinancial.com.

SOURCE iStar Financial Inc.

Andrew C. Richardson, Executive Vice President - Capital
Markets, or Catherine D. Rice, Chief Financial Officer, or Laca Wong,
Associate - Investor Relations, +1-212-930-9400, all of iStar Financial Inc.
http://www.istarfinancial.com
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